Meet the Founder
Built on a Lifetime
of Listening.
My vision is to turn real talent into a clear, compelling brand. I work on the look, the story, and the positioning — so the right audience finds you, sees you, hears you, and remembers you.
My Story
After many years of professional experience across interior design, business ownership, design education, and real estate, starting a talent agency might seem like it came out of left field — but it was actually a natural progression.
On the business side, my career included negotiating agreements, drafting contracts, handling client funds under fiduciary standards, and operating under state regulatory oversight. On the creative side, I was always making connections, listening to what clients wanted, and looking for ways to turn a vision into reality, no matter what field I was in.
As a longtime Jersey Shore local, I called Asbury Park home for over a decade. When I first arrived, there were tumbleweeds blowing down Cookman Avenue, but music was always a staple, and I became part of the culture and the scene that lived here. In 2016, I started writing and founded AsburyInsider.com, a blog covering art, music, business, and the people of Asbury Park. Then COVID hit, and life slowed down. I closed that chapter in 2020, and in 2026, I launched BeyondAsburyPark.com, a new take on Asbury Insider.
Through it all, the music never faded, and neither did my love for it. It's not something I just listen to — I feel it. Music can lift me out of the heaviest day, and I can rarely sit still when a band gets into its groove. Seeing artists fully immersed in their craft is something special. I also appreciate the creativity and skill of a talented DJ, or the sharp wit of a great comedian. That love of watching performers entertain a crowd and create memorable experiences pairs well with something I've done naturally throughout my professional life: making connections. Now I get to do it as my business.
Phyllis Buttia-Maff
Founder/Owner
NJ Booking License #BW0460500
I don't just listen to music. I feel it.
The Threads
Our collaborators are the threads that help bring the vision to life for our artists and clients. They are the strands that run through every chapter — and tie this whole thing together.
Glam Team
We work with handpicked, talented hair and makeup artists. Whether it's a special event, a photo shoot, or the big stage, we'll match you with the right stylist.
Style Squad
Our wardrobe stylists help you find the perfect outfit for any stage, shoot, or event. Rent it and return it or buy it and keep it. We've got the guys covered too!
Camera Crew
Our photographers and videographers help you get seen and heard. Weddings, photo shoots, live shows, and music videos — we'll direct and produce from the first shot to the final cut.